Why Multiplyi is built.
Founded in the Netherlands in 2024, Multiply was built with creators in mind.
Over 200 million people create content online today, yet more than 88% earn little to nothing from it. Most spend years building their presence — posting, engaging, and growing an audience — without ever reaching meaningful income.
We believe that should change.
Multiplyi transforms everyday participation into something rewarding. Whether you're part of a family, school, sports team, workplace or creator community, meaningful engagement can unlock real rewards funded by brands and partners.
Our mission is simple: create a world where the value generated by communities is shared with the people who create it.
Because when people build together, everyone should earn together.
The internet is global. Now its earning power will be too.
Anchala Tomar.
Anchala Tomar is a second-time founder. Her work spans India, Ireland, and the Netherlands.
At 22, she built and scaled a lifestyle e-commerce venture delivering pan-India. After exiting, she worked with global companies including Expedia, Google, and Just Eat Takeaway.
An MSc graduate of Trinity College Dublin, she moved to the Netherlands for her role at Just Eat Takeaway — a move that ultimately laid the foundation for Multiply.
Her time at MIT Bootcamps and Stanford didn't just offer frameworks — it moved Multiply from idea to product, from expansion to focused scale.
She designed and bootstrapped the product from scratch — from its iOS and Android launch to organic downloads to first revenue. It has been a step-by-step process.
She grew up in Meerut, India where she studied at Sophia Girls School and K.L. International. Outside of building, she loves reading, photography, and deep thinking.
