Why is Multiplyi built.
Founded in the Netherlands in July 2023, Maltiplai B.V. began with a simple idea: the value people create should be recognised.
In January 2024, Maltiplai released Multiply.onl, a mobile app built around the belief that participation, contribution and engagement should never go unnoticed.
We are now building Multiplyi — an intelligent operating layer that connects the tools, people and activity already shaping how organisations work.
Work happens across conversations, calendars, projects, payments, customer relationships and countless other systems. Multiplyi connects these signals and recognises meaningful activity without requiring people to document everything they do.
That activity becomes TIME. People can earn TIME, accumulate it, multiply it and redeem it for real rewards. Organisations can use the same system to recognise contribution, coordinate work and make participation more visible.
Our mission is simple: make meaningful contribution visible and reward it with the world's most valuable resource — time.
Time is money. Now for real.
Anchala Tomar.
Anchala Tomar is a second-time founder. Her work spans India, Ireland, and the Netherlands.
At 22, she built and scaled a lifestyle e-commerce venture delivering pan-India. After exiting, she worked with global companies including Expedia, Google, and Just Eat Takeaway.
An Economics graduate from Amity University, Noida, India, and a MSc International Management post-graduate of Trinity College Dublin, Ireland, she relocated to the Netherlands for her role to manage Salesforce (Sales Cloud) for Just Eat Takeaway's B2B department JET Pay - a move that ultimately laid the foundation for Multiplyi.
Her time at MIT Bootcamps and Stanford didn't just offer frameworks — it moved Multiply from idea to product, from expansion to focused scale.
She designed and bootstrapped the product from scratch — from its iOS and Android launch to organic downloads to first revenue. It has been a step-by-step process.
She grew up in Meerut, India where she studied at Sophia Girls School and K.L. International. Outside of building, she loves reading, photography, and deep thinking.
