Why is Multiplyi built.
Founded in the Netherlands in July 2023, Maltiplai B.V. began with a simple idea: the value people create should be recognised.
In January 2024, Maltiplai released Multiply.onl, a mobile app built around the belief that participation, contribution and engagement should never go unnoticed.
We are now building Multiplyi — an AI-powered operating layer that bridges digital activity (workspace CRMs and social media platforms) with immediate, real-world purchasing power.
Our proprietary AI engine normalizes disparate data signals—such as Salesforce/HubSpot CRM milestones, product deployments, and multi-channel social media engagement metrics (TikTok, Instagram)—and translates them programmatically into a standardized internal value metric called TIME.
Our mission is simple: make meaningful contribution visible and reward it with the world's most valuable resource — time.
Time is money. Now for real.
Anchala Tomar.
Anchala Tomar is a second-time founder. Her work spans India, Ireland, and the Netherlands.
At 22, she built and scaled a lifestyle e-commerce venture delivering pan-India. After exiting, she worked with global companies including Expedia, Google, and Just Eat Takeaway.
An Economics graduate from Amity University, Noida, India, and a MSc International Management post-graduate of Trinity College Dublin, Ireland, she relocated to the Netherlands for her role to manage Salesforce (Sales Cloud) for Just Eat Takeaway's B2B department JET Pay - a move that ultimately laid the foundation for Multiplyi.
Her time at MIT Bootcamps and Stanford didn't just offer frameworks — it moved Multiply from idea to product, from expansion to focused scale.
She designed and bootstrapped the product from scratch — from its iOS and Android launch to organic downloads to first revenue. It has been a step-by-step process.
She grew up in Meerut, India where she studied at Sophia Girls School and K.L. International. Outside of building, she loves reading, photography, and deep thinking.
